I turn cultural signals into strategic advantages for brands.

VP- level cultural strategist and thought leadership architect with 15+ years transforming audience behavior, emerging trends, and entertainment-driven insights into strategies that fuel brand relevance and growth

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Explore Thought Leadership

Creator of NBCU's Co-Lab

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Published Cultural Strategist (5+ global frameworks)

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Keynote Speaker for 1,200+ global marketers

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Strategic advisor to Fortune 500 brands

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Creator of NBCU's Co-Lab - Published Cultural Strategist (5+ global frameworks) - Keynote Speaker for 1,200+ global marketers - Strategic advisor to Fortune 500 brands -

Who I am

I help brands understand the cultural forces that shape what people watch, buy, share, and believe and turn those insights into strategic direction, creative clarity, and business growth

My work blends cultural intelligence, strategic storytelling, and audience insight to help brands connect more meaningfully with the communities shaping their future

More About Me

Signature Accomplishments

  • Founder of Co-Lab

    I built NBCUniversal’s cultural consultancy, Co-Lab - a strategic engine that gives brands direct access to the people who shape culture.

    From methodology to workshops to creative intelligence, Co-Lab has helped global advertisers decode cultural trends and co-create breakthrough strategies with world-class storytellers.

    Explore Co-Lab

  • Thought Leadership Architect

    Creator of proprietary cultural frameworks.

    Frameworks such as ‘Localism & Fandom’, ‘New-stalgia’ and ‘From Comment to Content’ decode emerging cultural behaviors and provide actionable strategies used by global clients across industries.

    Explore Thought Leadership

  • Strategic Partner to Global Brands

    Led cultural strategy for brand including Clinique, Macy’s, Jim Beam, BlackRock, Samsung, Smirnoff and more.

    My work ranges from cultural mapping to brand repositioning to comms architecture to global campaign strategy.

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Featured Case Studies

  • CLINIQUE

    Mapping modern beauty behaviors into an insight-driven consumer journey: Capabilities: Consumer Insights • Journey Design • Comms Strategy

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  • MACY'S

    Transforming cultural foresight into retail innovation. Capabilities: Trend Forecasting • Innovation Strategy • Expert Interviews

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  • LAWRY'S

    Tapping into culture to connect with an overlooked audience. Capabilities: Multicultural Segmentation • Influencer Strategy • Activation

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  • Smirnoff

    Designing a global digital value-exchange system. Capabilities: Ecosystem Strategy • Global Planning • Channel Architecture

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  • BlackRock

    Humanizing financial well-being for the 99%. Capabilities: Persona Development • Insight Mapping • Creative Strategy

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